Project Title:

Boba Boom: Expanding
Chatime’s Reach through Strategic Location Analysis

Project Description:

Boba Boom is a
data-driven initiative aimed at boosting Chatime’s market share in the U.S.
Despite substantial global growth, Chatime has fewer U.S. locations than its
competitors. The project utilizes detailed location analytics with Tableau to
identify high-demand but underserved areas, integrating market trends and
competitive analysis to devise a strategic expansion plan.

Key Contributions:

1. Data Analysis: Utilized Tableau for comprehensive data
   integration and market analysis.
2. Strategic Planning: Developed a business model to reduce
   franchise fees and optimize site selection, enhancing Chatime’s appeal to
   potential franchisees.
3. Performance Metrics: Established KPIs to measure and adapt our
   strategy, ensuring continuous improvement and growth.

Impact:

Boba Boom positions
Chatime for significant U.S. bubble tea market growth by transforming complex
data into actionable strategies. This project demonstrates our innovative
approach and analytical depth, showcasing our ability to drive substantial
business results through sophisticated data visualization and strategic
analysis.

Technologies Employed: Tableau